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| In This Issue |
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| February 4, 2010 |
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| News You Need |
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| It’s time for America East! Join us March 15 to 17 at the Hershey Lodge. |
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More than just a dynamic trade show, America East is your source for the latest and most important strategies and solutions. With more than 25 sessions and roundtables scheduled over three action-packed days in Hershey, you can explore advertising and marketing, online, circulation, editorial and production questions and answers.
Kick off with the keynote presentation “Journalism 2010 and Beyond.” Martin Kaiser will share his insight and his desire for “news literacy” – teaching citizens the value and values of newspapers. Long a proponent to preserve journalism’s core mission of truthfully reporting the big issues and stories of today while exploring ways to rebuild the industry’s business model, Kaiser wrestles with these issues daily both in his role locally at the Milwaukee Journal Sentinel and nationally as president of the American Society of News Editors.
For more info on this session and to register, visit our Web site.
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| Download the Newspaper Project’s new Super Bowl ad |
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The ad, produced by the grassroots organization launched last year to support a productive exchange of information and ideas about the future of newspapers, is geared toward dailies and should be published Monday, Feb. 8. The ad reads, "More people will read a newspaper today than watched yesterday¹s big game. With a combined print and online audience of 171 million readers, newspapers are a tremendous scoring opportunity."
Click here to see the ad.
A version of the ad is also available for weeklies in broadsheet black and white, broadsheet color, tabloid black and white, and tabloid color.
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| Think your newspaper's Web site is top-notch? Enter it in the Newspaper Excellence in Cyberspace Awards today! |
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The Internet offers unique opportunities and poses special challenges to newspapers. Show us how your newspaper has embraced this powerful tool by entering your Web site into the Newspaper Excellence in Cyberspace Awards, a national competition with awards presented at America East. Regardless of outcome, each entrant will receive back a brief assessment of how well the Web site measures up. Entries are due no later than Friday, Feb. 12.
Click here for details and to enter.
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| Find out how to keep your employees happy at the PNA Foundation's Motivating People in Tough Times training session |
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How do you sustain employee engagement when your company is caught up in the challenges of today's economic downturn? There are no panaceas, but incentives can boost motivation. It's all about how you treat people. Join Ralph Martin, president of Trib Total Media, and David Newhouse, executive editor of The Patriot-News (Harrisburg), Friday, Feb. 19 as they teach you how to avoid the myths of what motivates people and learn what really inspires hardworking, happy and valued employees.
Click here for details or to register.
There's still time to sign up for the Feb. 11 training session, Exploring New Revenue Streams. Click here for details.
Click here for a full list of February training sessions.
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| PNA Member News |
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| Lancaster Newspapers among first to start using Journalism Online’s Press+ software |
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The Intelligencer Journal/Lancaster New Era said it plans to start using the software system in the next few months. In the beginning, the paper plans to charge only readers outside its immediate coverage area and for reading obituaries.
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Click here to see sample draft screenshots.
Journalism Online's pay system getting real
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| Canadian company might make bid for Philadelphia Newspapers |
Stern Partners, a Vancouver newspaper investor, met with Philadelphia Newspapers CEO Brian Tierney and other managers and could be among the seven or eight companies to bid on the newspapers when they come up for auction.
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| Schurz Communications niche diversity publication proves profitable |
The Indiana-based owner of the Daily American (Somerset) launched Racing Toward Diversity, a quarterly niche publication in 2009, and has seen both profit and growth from the magazine.
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| Legal and Lobbying |
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| Scranton/Wilkes-Barre Yankees file brief in open records case |
The Times-Tribune (Scranton) is seeking access to concessionaire bids for the baseball team and stadium through the Right to Know Law. In September, a judge ruled in favor of the newspaper when he affirmed that records of an agency contractor are public if the contractor is performing a government function. In a legal brief, the SWB Yankees said it disagreed with the ruling.
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| From the Legal Hotline |
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Q: We received an ad from a Canadian pharmacy. Should we run it?
A: The PNA recommends against running these ads.
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| Association News |
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| Weeklies aren't dailies, so why report the same way? Celebrate the differences and make your weekly shine! |
This PSNE-sponsored weekly renewal workshop scheduled for Thursday, April 8, will cover the topics that are most important to weekly newspapers. This year's theme, "The Front Line for Relevant Journalism," includes topics such as keeping yourself valuable in the newsroom, how to launch and grow niche publications and the importance and challenges of doing hard news in a small market. There will also be afternoon focus sessions, where you choose the sessions that best fit your needs!
Click here for details.
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| 2010 Pennsylvania Press Passes now available |
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A Pennsylvania Press Pass helps you gain access to accident and incident scenes. While a Press Pass is not a government ID, it has been widely publicized to law enforcement agencies as a way to help police and other emergency personnel quickly identify and verify media personnel.
Click here for the order form.
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| PNA and OnDemand Energy Solutions partner to provide reduced energy costs |
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Since electricity rate caps have expired, business owners could be looking at a 30 to 60 percent increase in their electric utility bills. That’s why the Pennsylvania Newspaper Association has partnered with OnDemand Energy to provide PNA members with reduced energy costs.
Through the PNA/OnDemand Energy Agreement, PNA members will have the opportunity to participate in a Chamber Choice energy pool, an aggregated buying pool designed to purchase electricity in bulk for a fixed time period as a way to lock in a lower price. This allows members to save money, gain purchasing power and increase flexibility.
Click here for details.
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| Foundation Training |
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| Renew your commitment to your community |
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The Pennsylvania Newspapers Pay It Forward campaign is a meaningful initiative that will generate a wave of compassion throughout your community. Since times have been tough for so many, this is your chance to sponsor a contest that will affect your readership in a positive way by demonstrating the importance of service and community pride. Renew your commitment to your community by participating in the Pennsylvania Newspapers Pay It Forward campaign.
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| Read all about the 2010 PNA Foundation training opportunities |
| Providing training opportunities for our members is at the core of the Foundation’s mission, and we encourage you and the members of your staff to take advantage of the extensive selection of sessions available on a variety of topics ranging from advertising sales, to editorial, to circulation-related issues. To make this as efficient and cost effective as possible, we have developed two payment options for 2010. You can either pay for each session on an individual basis, or you can take advantage of our new flat fee payment option. This option allows you to pay $100 per newspaper and entitles you to send as many people from your staff as you would like to training sessions all year long (see page three of the brochure for details).
Click here to view the brochure.
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| Find your niche in the hyperlocal market by hosting a town hall meeting |
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The hyperlocal movement is becoming a bigger focus for newsrooms everywhere. Put that same "all things community" focus into action by hosting a town hall meeting. The Pennsylvania Newspaper Association Foundation has partnered with the Pennsylvania Cable Network to sponsor town hall meetings throughout the Commonwealth. Town hall meetings emphasize, in a very demonstrative way, that newspapers are good citizens and are committed to their community.
Click here for details.
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| Industry News |
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| Recruit communications professionals at JobExpo.Comm, March 19 at Penn State University, University Park |
If you are looking for talented communications professionals to fill full-time positions and internships, spend the day at Penn State and be a part of this eleventh annual event career fair. This event is FREE to all recruiting companies!
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| Print classified ad revenue declined 70 percent in 10 years |
Poynter Media Business Analyst Rick Edmonds found while drafting the State of the News Media report, that classified ad spending in print was just $6 million, compared to $19.6 million in 2000.
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| Associated Press signs licensing deal with Yahoo |
The agreement will ensure the Associated Press a steady stream of revenue from the online rights to its stories, photographs and video. The AP is still in negotiations to renew online licensing agreements with Google Inc. and Microsoft Corp.
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| Newspaper Web sites see 5 percent rise in unique visitors in fourth quarter |
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An analysis by Nielsen Online for the Newspaper Association of America found that in the fourth quarter of 2009, newspaper Web sites had an average monthly audience of 72 million visitors, a 5.5 percent increase over the fourth quarter of 2008.
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However, when comparing October, November and December, the number of unique users declined.
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| Research finds 25 percent of viewers abandon Web video if ad plays first |
Video analytics company TubeMogul found that one in six viewers will click away before watching a video if an advertisement streams first. The number jumps to one in four in videos on newspaper and magazine Web sites.
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